Growth & revenue
Owning the number. Pipeline, department P&L and forecast.
- Full-funnel demand generation
- Revenue operations
- Pipeline generation
- Go-to-market strategy
- Department P&L and account performance
- Forecasting & QBR cadence
Google Ads
Meta Ads
LinkedIn Ads
Microsoft Ads
DV360
TikTok Ads
Programmatic
CRO & FunnelTrusted by 20+ brands across automotive, SaaS and e-commerce
Delivered through OnlineSales.ai (Merkle Sokrati / Dentsu Network), RB2F and direct consulting. Brands shown were worked on through those engagements; details remain under NDA.
Hyundai
Mahindra
Volkswagen Group
Toyota
Citroën
Hero MotoCorp
Ashok Leyland
Harley-Davidson
Durian
Eatopia
TVS Motor
Bajaj Auto
Stellantis
Godrej Properties
RoyalOak
L'Oréal
Jeeva.ai
GS Global Academy
Ruveé
ShumeeNot a media buyer. The whole revenue system.
A fractional CMO is a senior marketing leader who owns growth strategy, budget and reporting part-time. Acquisition, media, creative, CRO, attribution, lifecycle, RevOps and the sales handoff are one machine: fix a channel in isolation and the leak just moves somewhere you are not looking.
Marketing & media
Making paid media accountable to revenue, not clicks.
- Performance marketing
- Media mix modelling
- Conversion rate optimisation
- Lead management
- CRM alignment
- GA4 / GTM attribution
Platforms
Hands-on depth across every major buying platform, not a layer of management on top of one.
- Google Ads & Shopping
- Meta
- DV360
- Amazon & marketplaces
- Microsoft & quick-commerce
Leadership
Building teams that keep enterprise clients, and win new ones.
- Team building & management
- New business & pitching
- Client retention
- Executive stakeholder management
- Cross-functional delivery
- Strategic planning
What the budgets actually did.
Nine results from my own engagements, anonymised. Baselines, measurement windows and full write-ups are shared on a call. No blended averages, no reach metrics.
Automotive · Passenger vehicles
Auto PV12–13%
Lead-to-purchase, against a category norm of roughly 6 to 7 percent
Dealer-network acquisition funnel, national OEM
B2B SaaS · AI
SaaS AI310×
PLG sign-ups in 90 days, from roughly 100 to roughly 31,000
Function built from zero, July to September 2025; monthly spend scaled from about $300K to about $1M
Agency · Performance marketing
Agency+58%
Department MRR growth since Oct 2025 across 18 live accounts
Scaled through account expansion, retention and new business
Retail · Furniture · Australia
Retail AU12×
Sales grown from AUD 10K to AUD 120K in 6 months
Furniture e-commerce growth, Australian market
Automotive · MHCV / LCV
Auto CV−18%
Cost per response, following a GA4 re-architecture
Commercial vehicle enquiry engine rebuild
D2C · Fashion e-commerce
D2C fashionRs.1.1Cr
15,700+ customers at a CAC of Rs.250 to Rs.400
Shopify storefront scaled from launch
Automotive · Two-wheelers
Auto 2W95%
Account retention, NPS 88+, across the OnlineSales.ai enterprise portfolio
Includes CRM-aligned lead management for automotive OEMs
Real estate · Residential
Real estateRs.40Cr+
Annual media book across 14 enterprise accounts, including real estate
Site-visit demand generation, premium projects
Beauty & personal care
Beauty18
Live client accounts, e-commerce and lead generation (RB2F)
Quick-commerce and marketplace media
Client names withheld under NDA. Full write-ups on a call; ask for the ones closest to your category.
Book a discovery call →Two ways to work with me.
Choose the Fractional CMO retainer when you need ongoing senior growth leadership. Choose the fixed-scope audit when the problem is wasted spend, broken tracking or weak account structure. Both start with the same question: where is the money going, and what is it actually buying you?
Fractional CMO and growth leadership
Monthly retainer · 2 to 3 days a week · 6-month minimum
- Who it's for
- Companies that need senior growth ownership without a full-time CMO hire.
- I own
- The growth number, meaning revenue targets, budget allocation and forecast, plus direction of the in-house team and agency roster that delivers it.
- You get
- Full-funnel demand gen: paid, CRO, lifecycle, CRM alignment
- RevOps: lead management, attribution, sales and marketing handoff
- Board-ready reporting, QBR cadence, pipeline forecasting
- GTM and new-market planning, pricing input, positioning
- End state
- A growth function built to run without me by the end.
Performance media audit and restructure
Fixed fee · 4 to 6 weeks · Team handover included
- Who it's for
- Teams whose spend, tracking or account structure is underperforming and needs a forensic pass.
- I own
- The audit and the rebuild: spend, structure, tracking and creative across Google, Meta, DV360, LinkedIn and Amazon.
- You get
- GA4 and GTM tracking and attribution repair, event mapping
- Media mix modelling, budget reallocated by margin not last-click
- Creative diagnostic and AI-assisted variant pipeline setup
- CRO and landing-page test roadmap, ranked by revenue impact
- End state
- Rebuilt campaign architecture, handover docs and a 90-day plan your team can execute.
AI is a lever on the P&L. Not a slide.
I use AI where it changes unit economics: creative volume, bid decisions, and the time between a question and an answer. Everything else stays human.
- AI creative pipeline
Generative ad variants at scale for the in-house design team, briefed and QA'd against performance data.
- AI-assisted media buying
Automated bidding and budget shifts against ROAS, CPL and CAC targets across six platforms.
- Performance-led TVC scripts
Written to a media plan, including spots featuring a national athlete and a MasterChef.
Seven years in marketing. Eleven in the workforce.
Agency-side, in-house and independent. The through-line is owning a number.
Experience
RB2F
Head of Performance Marketing · Pune
Oct 2025 – Concluded
Jeeva.ai
Performance & Growth Marketing Consultant, independent engagement · Consulting
Jul – Sep 2025
OnlineSales.ai
Performance Marketing Lead, Enterprise Accounts. Merkle Sokrati / Dentsu Network · Pune
May 2022 – Jun 2025
Justdial
Category Sales Senior Executive · Pune
Aug – Oct 2021
Hueblu
Head of Growth & Marketing · Navi Mumbai
Jun 2019 – Aug 2021
Oceanic Shipping
Documentation Executive · Navi Mumbai
Sep 2015 – Mar 2019
Education & certifications
In progressPG Certificate, Digital Strategy & Marketing Analytics
IIM Nagpur · Dec 2025 to Sep 2026
DegreeBBA, International Business
Sinhgad Management Institute, Pune · First Class, 2015
CertificationsGoogle Ads Search, 2024
Excel Essential Training, Microsoft 365 · 2022
Questions buyers ask first.
Direct answers on what a fractional CMO does, how the two engagements work and what the numbers on this page mean.
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who owns growth strategy, budget and reporting for a company part-time, typically two to three days a week. In my engagements that covers paid media, conversion optimisation, attribution, lead management and the sales handoff, plus direction of the in-house team and agency roster.
When should a company hire a fractional CMO instead of a full-time CMO?
When you need senior growth ownership but not a full-time executive hire. Typical signals are rising media spend without proportional revenue, tracking and attribution that disagree with sales, or a team and agencies with no single accountable leader. My retainer is designed to leave a growth function that runs without me.
How is a fractional CMO different from a performance marketing agency?
An agency typically runs channels against a scope of work. A fractional CMO is accountable for how channels, creative, tracking and the sales handoff work together against a revenue target, and directs the agencies too. I have worked agency-side at OnlineSales.ai and RB2F, in-house at Hueblu, and as an independent consultant.
What does a fractional CMO engagement with you include?
A monthly retainer of two to three days a week with a six-month minimum. It covers full-funnel demand generation (paid, CRO, lifecycle, CRM alignment), RevOps (lead management, attribution, sales and marketing handoff), board-ready reporting with a QBR cadence and pipeline forecasting, and GTM and new-market planning. The end state is a growth function built to run without me.
How does the performance media audit work, and how long does it take?
It is a fixed-fee engagement of four to six weeks. I review spend, account structure, tracking and creative across Google, Meta, DV360, LinkedIn and Amazon, repair GA4 and GTM attribution, and reallocate budget by margin rather than last click. You receive a rebuilt campaign architecture, handover documents, a CRO test roadmap and a 90-day plan your team can execute.
What results have you delivered?
At Jeeva.ai (independent engagement, July to September 2025) I built the performance marketing function from zero, scaled monthly spend from about $300K to about $1M, and PLG sign-ups grew from roughly 100 to roughly 31,000 in 90 days. At RB2F, department MRR grew 58% since October 2025 across 18 live accounts. At OnlineSales.ai, lead-to-purchase conversion reached 12 to 13% against a category norm of about 6 to 7%, cost per response fell 18%, and account retention was 95% with NPS 88+.
How much media spend have you managed?
At OnlineSales.ai, part of the Merkle Sokrati and Dentsu network, I owned account performance and revenue delivery across a Rs.40Cr+ (about $5M) annual media book from May 2022 to June 2025. It covered 14 enterprise clients in automotive OEMs, retail and real estate, run on Google, Meta and DV360. This was account performance, not client P&L ownership.
Do you work with automotive and B2B SaaS companies?
Yes. My automotive work spans passenger vehicles, commercial vehicles and two-wheelers, including dealer-network acquisition funnels and CRM-aligned lead management. In B2B SaaS I built the performance marketing function at Jeeva.ai. Client names are under NDA, so detailed case write-ups are shared on a call, matched to your category.
What happens on the discovery call?
The 30-minute call covers your growth target, media spend, funnel and reporting. You leave with two or three things worth changing, and a view on whether a Fractional CMO retainer, a fixed-scope audit or neither fits. It is a direction-setting conversation, not a guarantee of results.
Where are you based and how do you work with clients?
I am based in Pune, India, and work on a retainer or project basis. Remote work is routine: the Jeeva.ai engagement ran remotely from Pune for a San Francisco company. I reply to enquiries within 24 hours.
Let's find where the growth is leaking.
Thirty minutes. Bring your spend, your funnel and your growth target. You will leave with two or three things worth changing, whether or not we end up working together. It is a direction-setting conversation, not a guarantee of results.
Emaildesaiomkar666@outlook.com
Phone+91 89995 12484
LinkedIn/in/omkar∆desai
LocationPune, MH 411021
Availability2 slots · Q4 2026